The Urban Music Awards (UMA) is making history as it marks its 20th anniversary with a major global expansion — and South Africa has been chosen to host the celebration. The prestigious UMA South Africa edition is set to debut on May 4, 2025, at the Heartfelt Arena in Pretoria, bringing international attention to the country’s thriving music scene.
Founded in 2003 in the United Kingdom, the Urban Music Awards has become a global platform that honors the achievements of urban musicians, producers, DJs, and creatives across hip-hop, R&B, dancehall, grime, and more. Its expansion into South Africa reflects a growing recognition of the country’s cultural influence and musical talent.
This year’s event will maintain its fan-first philosophy, using a public voting system that allows music lovers to directly vote for their favorite artists. The move is expected to spotlight emerging and established South African talents on a world stage, helping to bridge the gap between local and international audiences.
With performances, red carpet moments, and award presentations expected to be broadcast globally, UMA South Africa promises to be a landmark moment in African music history — and a celebration of the continent’s growing impact on the global soundscape.
