Global sportswear giant adidas Originals has tapped Uncle Waffles, one of Africa’s fastest-rising music stars, to join its legendary Superstar: The Original campaign. Known for her electrifying performances and cultural influence, Uncle Waffles brings a fresh perspective to the iconic sneaker line that has shaped streetwear for generations.
A Legacy of the Superstar
The adidas Superstar first debuted in 1969 as a basketball shoe, but over the decades, it transformed into a symbol of cultural expression. From hip-hop pioneers like Run-DMC to global streetwear enthusiasts, the Superstar has remained a timeless staple, bridging the worlds of sport, fashion, and music.
By bringing Uncle Waffles into the campaign, adidas continues its tradition of celebrating originality and authenticity—values that have kept the Superstar relevant for more than 50 years.
Uncle Waffles: A Cultural Force
Uncle Waffles, who has skyrocketed to fame as a DJ, performer, and global tastemaker, embodies the bold energy of the Superstar. Just as the sneaker has transcended boundaries, she has built an international career rooted in creativity and individuality.
Her inclusion in the campaign underscores adidas’ recognition of the growing influence of African talent in shaping global culture. It also highlights how the Superstar remains more than just footwear—it’s a platform for self-expression and identity.
A Campaign of Icons
The Superstar: The Original campaign has long been associated with legendary figures. From Samuel L. Jackson to modern-day cultural leaders, adidas continues to position the Superstar as a shoe worn not just for style, but as a statement of originality.
Uncle Waffles now joins this powerful roster, reinforcing adidas’ commitment to amplifying diverse voices and redefining sneaker culture for a new generation.
Visual Preview
Here’s a look at Uncle Waffles in the campaign:
image Credit: Adidas
