South African pop sensation Tyla continues her rise to global stardom — this time, not with music but with jewelry design. The chart-topping artist has officially launched a charm bracelet line that blends 90s nostalgia with modern femininity, offering fans a personal and fashionable way to connect with her story.
Her collection, which debuted in late April 2025, features a variety of playful charms—from mini microphones to heart-shaped lockets and crystal-encrusted initials—each symbolizing milestones, emotions, and individuality. “Jewelry tells a story,” Tyla said during the unveiling. “Every piece should be personal, like a snapshot of your life.”
Early reviews have been overwhelmingly positive. Fashion critics praise the line for its youthful energy, bold colors, and wearable versatility. It’s seen as a perfect reflection of Tyla herself: vibrant, relatable, and culturally rich. The pieces appeal to Gen Z and millennial buyers alike, tapping into the resurgence of Y2K trends while introducing a fresh, Afro-global aesthetic.
Social media has already lit up with fans posting their own charm stacks using the hashtag #TylaCharms, fueling the drop’s momentum. Celebrities and influencers have also shown support, with sightings of the bracelets at events like Coachella and influencer fashion week pop-ups in New York and London.
Tyla’s pivot into fashion and accessories proves that she’s more than just a musical powerhouse—she’s a growing lifestyle brand. With this jewelry launch, she taps into a space where personal expression meets timeless style, making charm bracelets cool again for a whole new generation.
Tyla is bringing back the charm bracelet in a way only she can! 💫 New jewelry collab just dropped! #Tyla #Fashion
— Vogue Africa (@VogueAfrica) April 27, 2025
