South African sensation Tyla is floating into a new era — one that fuses music, fashion, wellness, and philanthropy into a singular, cultural moment. On April 29, she teased her upcoming single Bliss with a visually stunning clip that immediately captured global attention. The teaser shows Tyla bathed in golden light as a pair of angel wings unfurl dramatically behind her, perfectly mirroring the ethereal sound and uplifting message of the song.
Over the teaser, she performs the hypnotic chorus:
“Take me out of my mind / Oh-oh-oh, oh, oh-oh / You take me to bliss.”
Fans instantly took to social media, with X (formerly Twitter) and Instagram buzzing with speculation and excitement. Many applauded her evolution, noting that the song hints at a softer, more introspective, and experimental sound — a departure from the high-energy amapiano beats that first brought her international fame.
A Heavenly Era in the Making
Bliss marks Tyla’s first major project since the deluxe edition of her self-titled debut album dropped in October 2024. While her previous work established her as one of South Africa’s brightest rising stars, this single shows a deeper, more sophisticated approach to both music and storytelling.
During her recent Coachella performance, Tyla gave audiences a sneak peek of Bliss, captivating fans with the song’s dreamy melodies and atmospheric production. The live rendition revealed a soundscape that combines contemporary pop with elements of R&B and ambient textures, suggesting a bold sonic evolution for her upcoming sophomore album.
Music critics have praised the teaser for its “angelic production” and “cinematic sound,” with some noting that the track feels tailor-made for festival stages, intimate acoustic settings, and viral social media moments alike.
More Than Music: The Erewhon Bliss Smoothie
Tyla’s Bliss isn’t just a musical release — it’s a full lifestyle experience. The artist partnered with Los Angeles-based wellness brand Erewhon to launch the Bliss Smoothie, a nutrient-rich drink inspired by the song.
The collaboration merges wellness with artistry, offering fans a tangible way to engage with the music. But there’s more to it than just aesthetics: proceeds from each smoothie are donated to 18twenty8, a nonprofit in South Africa dedicated to empowering women aged 18–28 through mentorship, education, and personal development initiatives.
By linking the single to a philanthropic effort, Tyla is setting a new precedent for artists blending culture, wellness, and impact. Fans and critics alike have applauded this move, praising her for creating a product that has both personal and societal significance.
Tyla’s Artistic Evolution
In a candid Billboard Women in Music interview from March 2025, Tyla reflected on her rapid rise and creative growth:
“I’ve changed a lot in a short amount of time because I was kind of forced to with how fast I had to adapt to everything. I don’t think it’s going to be the same energy [as Tyla] at all. It’s different, but also still me.”
Her words highlight the maturity she’s bringing to this next phase. The Bliss era appears to embrace a more introspective and holistic approach — from the music and visuals to her strategic partnerships — demonstrating that Tyla is not just a musician, but a multifaceted cultural force.
Fans have already noted the symbolic nature of the angel wings in her teaser, interpreting them as a metaphor for freedom, growth, and transcendence. It’s a carefully crafted image that aligns with Tyla’s brand: vibrant, relatable, and socially conscious.
Global Buzz and Social Media Reaction
Social media platforms lit up immediately following the teaser’s release. On X, clips of the angel-wing transformation went viral, with hashtags like #TylaBliss and #BlissEra trending across multiple countries. Fans shared personal interpretations of the song, while beauty and fashion influencers speculated on her styling choices, particularly her flowing ethereal outfits, glitter accents, and soft, radiant makeup.
The buzz underscores Tyla’s growing global influence. From her performances at Coachella to viral TikTok moments, she’s proving that her reach goes far beyond South Africa, appealing to both Gen Z and millennial audiences worldwide.
A Philanthropic Twist
Tyla’s commitment to giving back adds a layer of depth to her artistry. The 18twenty8 initiative, which benefits from the Erewhon smoothie collaboration, supports young women in education, career development, and mental wellness. By integrating a charitable component into her music release, Tyla is not only elevating her brand but also inspiring her audience to engage in meaningful action.
This dual approach — blending commercial appeal with social impact — highlights a new blueprint for artists in 2025: creating work that resonates culturally while contributing to real-world change.
What’s Next for Tyla?
Bliss is just the beginning. Fans are eagerly anticipating her sophomore album, which promises to explore a broader sonic palette, blending pop, R&B, and experimental sounds. Tyla recently collaborated with fellow South African artist WizTheMc on the remix of Show Me Love, which reached No. 11 on the Billboard Global Excl. US chart as of May 3, 2025.
The momentum from these projects positions Tyla not only as a leading figure in Afro-pop but also as a rising international star whose creativity spans music, fashion, wellness, and philanthropy.
Industry insiders are already predicting that Tyla’s upcoming album could cement her status as a global cultural icon, blending innovation, storytelling, and activism in a way few contemporary artists have managed.
Tyla Is Flying
With her angel-wing visuals, philanthropic initiative, and global buzz, Tyla is showing that she is not just “rising” — she’s soaring. Bliss represents more than a single; it is a statement, a lifestyle, and a vision for the future of pop music in 2025.
From stage performances to social media moments and charitable collaborations, Tyla is redefining what it means to be an artist in the modern era. As the world awaits the full release of Bliss and her next album, one thing is clear: Tyla is shaping a path that is uniquely hers — vibrant, empowering, and unforgettable.
Preview the Teaser Here:
