Luxury meets legacy as two global icons unite.
In a bold fusion of fashion and sport, Louis Vuitton and Real Madrid have announced a prestigious multi-year partnership that sees the French fashion house outfitting the Spanish club’s top-tier football and basketball teams with custom travel wardrobes.
The agreement, revealed by Louis Vuitton on Friday, June 13, extends to Real Madrid’s men’s and women’s professional football teams, as well as the men’s basketball team. This marks a significant expansion of the LVMH-owned brand’s presence in the world of elite sports.
Tailoring Champions for the Journey
For the first time, Louis Vuitton is placing its tailoring expertise “at the service of athletes whose sporting achievements extend far beyond the stadiums.” The new collaboration underscores the shared values of excellence, innovation, and continual self-improvement between both powerhouse brands.
“We are proud to support a club whose history, marked by countless national and international victories, continues to inspire generations,” said Pietro Beccari, CEO of Louis Vuitton. “Louis Vuitton and Real Madrid share a relentless pursuit of excellence and a spirit of innovation that keeps them at the top of their respective disciplines.”
A Wardrobe by Pharrell
Creative direction for the bespoke collections falls under Pharrell Williams, head of Louis Vuitton’s menswear atelier. The tailored pieces include ready-to-wear outfits, footwear, accessories, bags, and travel gear — all designed specifically for the players and staff to wear at official engagements and during team travel.
“Real Madrid stands for excellence and evolution — always striving forward,” said Pharrell. “That same energy fuels what we do at Louis Vuitton. This wardrobe was created to move with that same spirit — pieces that travel with purpose, strength, and style.”
Iconic Moments, Unavailable to the Public
While the ‘Louis Vuitton x Real Madrid’ collections are not available for public purchase, the partnership is sure to leave a visual impact across media platforms and international fixtures. In early promotional imagery, players like Caroline Weir, Athenea del Castillo, and Dani Ceballos are seen donning the tailored pieces — exuding the elegance, discipline, and poise emblematic of both brands.
Luxury Off the Pitch
This collaboration reinforces Louis Vuitton’s deepening ties with the world of sport. From official trophy cases for the FIFA World Cup to tennis and Formula 1 partnerships, the brand has become a consistent presence where luxury and performance intersect.
By aligning with Real Madrid — one of the most successful and influential clubs in global sports — Louis Vuitton not only cements its elite fashion legacy but also defines the standard for luxury athlete representation in the modern era.
