Justin Bieber Proudly Supports Hailey Bieber After Her $1 Billion Rhode Skincare Deal
Justin Bieber is beaming with pride as his wife, Hailey Bieber, secures one of the biggest milestones of her career. The 28-year-old model and entrepreneur has officially sold her skincare brand, Rhode, to cosmetics giant e.l.f. Beauty in a groundbreaking deal valued at $1 billion — just three years after launching the company in 2022.
The acquisition instantly places Hailey among the most successful celebrity entrepreneurs of her generation, with Rhode’s meteoric rise echoing the kind of cultural and business influence that only a few celebrity-founded brands have achieved.
A Subtle But Powerful Show of Support
Shortly after the announcement on Wednesday, May 23, Justin Bieber — who has been Hailey’s most vocal cheerleader since Rhode’s inception — took to Instagram to show his support. In his signature understated way, he shared a stunning photo of Hailey dressed in a sleek white suit, paired with a screenshot of her official announcement.
Hailey’s message captured both her excitement and her long-term vision:
“When I launched @rhode in 2022, I always had big dreams for the company. The most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally… Today, I am incredibly excited and proud to announce that we are partnering with e.l.f. Beauty — a like-minded disruptor that shares my passion for big ideas and innovation.”
As part of the deal, Hailey will remain deeply involved with Rhode, taking on the role of Chief Creative Officer and Head of Innovation while also serving as a strategic advisor to e.l.f. Beauty.
She added heartfelt thanks to her team and supporters:
“Thank you to the amazing Rhode team who’ve helped build this with me. And to our community — thank you for your support. This next chapter will be even more incredible.”
The Billion-Dollar Breakdown
While Hailey’s announcement avoided specific figures, Forbes and The Wall Street Journal revealed the eye-popping details:
$600 million in cash upfront
$200 million in e.l.f. Beauty stock
Up to $200 million in performance-based bonuses over the next three years
This structure ensures Hailey remains tied to the brand’s success, incentivizing innovation and growth even under new ownership. For a company only three years old, the valuation underscores Rhode’s market influence and ability to compete against more established skincare giants.
Justin and Hailey: A Love That Builds and Grows
For Justin, Hailey’s Rhode journey has been more than just business — it’s been deeply personal. From day one, he has celebrated her wins publicly, attending Rhode events and posting congratulatory messages online. Earlier this year, he praised her for a successful Rhode pop-up event, writing:
“Congrats baby on your beautiful @rhode pop-up.”
Their relationship, often scrutinized in the public eye, has continued to evolve with moments of vulnerability and strength. Just recently, Hailey appeared on the cover of Vogue, where she opened up about balancing business, fame, and family — including life with their son, Jack Blues, born in August 2024.
In the same feature, Justin spoke candidly about his marriage:
“I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
Lessons in Love and Growth
The couple has not shied away from sharing their imperfections. Earlier in May, Justin reflected on a hurtful comment he made during an argument years ago, when he told Hailey she’d “never be on the cover of Vogue.”
He later admitted his regret in a raw Instagram caption:
“Yikes I know, so mean… For some reason, I felt so disrespected I thought I had to get even. But as we mature, we realize we’re not helping anything by getting even… So baby, you already know — but forgive me for saying you wouldn’t get a Vogue cover, because clearly I was sadly mistaken.”
That honesty, paired with public support, paints a picture of a relationship rooted in growth and mutual encouragement — a dynamic that fans have watched blossom alongside Hailey’s business empire.
Rhode: From Idea to Industry Disruptor
When Hailey launched Rhode in 2022, skeptics questioned whether another celebrity brand could succeed in an oversaturated beauty market. But Rhode quickly stood out for its minimalist aesthetic, clean formulations, and affordability. Products like the Peptide Glazing Fluid and Barrier Restore Cream became cult favorites, selling out repeatedly and generating waitlists that stretched into the tens of thousands.
By leaning into social media marketing and leveraging her global influence, Hailey positioned Rhode as more than just another celebrity vanity project — it became a brand with genuine staying power. Its rapid rise attracted the attention of major investors and ultimately e.l.f. Beauty, a company known for its innovative and affordable products.
A Billion-Dollar Power Move
The acquisition not only validates Hailey’s vision but also sets a new precedent for celebrity-founded businesses. Few have achieved such a lucrative exit so quickly, making Rhode one of the most impressive beauty brand success stories of the decade.
For Justin and Hailey, this is more than a business win — it’s a personal triumph that showcases their ability to thrive individually and as a couple. With Hailey taking on a forward-facing leadership role at e.l.f. and Justin proudly cheering her on, the couple proves that love and business can go hand in hand.
As Hailey steps into this next chapter, Rhode is poised to expand its global footprint, introducing new products and reaching more customers worldwide. And with Justin by her side, celebrating every victory, it’s clear this duo isn’t just making headlines — they’re shaping culture.
Final Thoughts
Hailey Bieber’s $1 billion Rhode deal represents more than just financial success. It’s a testament to vision, resilience, and the power of partnership. In just three years, she transformed a simple idea into a billion-dollar empire, all while redefining what it means to be a modern celebrity entrepreneur.
Meanwhile, Justin’s unwavering support highlights a love story built on encouragement and mutual pride. Together, they’ve turned Rhode into more than a skincare line — it’s a symbol of possibility, proving that with passion, strategy, and belief, dreams can scale into billion-dollar realities.
