Feyenoord has officially announced a stylish new collaboration with renowned Italian clothing brand Peuterey, marking a fresh step in the club’s ambitions both on and off the pitch. Beginning July 1, 2025, Peuterey will serve as Feyenoord’s Official Formal Fashion Supplier for the next three seasons, outfitting players and staff from both Feyenoord 1 and Feyenoord Women 1.
A Fashionable Alliance
Under this new partnership, Peuterey will provide formalwear for matchdays, travel, and official events — clothing that reflects both elegance and performance. The agreement was formally signed in Peuterey’s European flagship store in Milan, just before Feyenoord’s UEFA Champions League away fixture against AC Milan in mid-February. The signing event celebrated the merging of two iconic European names in football and fashion.
Shared Growth and Global Ambitions
Ruud van der Knaap, Feyenoord’s Commercial Director, described the collaboration as a perfect alignment of values and vision:
“We were looking for a new partner to take on the role of Official Formal Fashion Supplier. Peuterey is a refined Italian label looking to expand its visibility in the Netherlands. That fits perfectly with our ambition to grow with strong, emerging international brands. This partnership is mutually beneficial — we’re both aiming to reach the next level.”
Italian Craft Meets Dutch Excellence
Tiziano Bonacchi, CEO of Peuterey, echoed the excitement:
“Collaborating with a club as historic and respected as Feyenoord is a proud moment for our brand. While we already have a strong presence in the Netherlands, this partnership will elevate our visibility even further. I’m genuinely looking forward to seeing Feyenoord players and staff dressed in Peuterey. It will be a proud moment for our team.”
About Peuterey
Founded in 2002 in Tuscany, Italy, Peuterey is named after a prominent ridge on Mont Blanc, symbolized by the three red dots in its logo. The brand initially made its name with premium outerwear but has since evolved into a full-range fashion house, offering both business and casual collections.
Peuterey has a global footprint, particularly strong in Europe and Asia, with a focus on quality, style, and refined Italian craftsmanship.
Brought Together by D-Lux Concept
The Feyenoord-Peuterey partnership was brokered by D-Lux Concept (D-LC), an Antwerp-based agency known for connecting top-tier brands with strategic partners in the Benelux region.
Camille Vermeu, Dutch founder of D-Lux Concept, believes this collaboration underscores the rising connection between football and fashion:
“We see great synergy between style and sport — and this partnership highlights that beautifully. Peuterey’s repositioning as a globally ambitious outfitter makes Feyenoord a natural fit.”
D-Lux Concept also represents fashion-forward labels like Dstrezzed and Palm Angels in the Benelux market.
Peuterey x Feyenoord: The Look Ahead
As the new season approaches, Feyenoord fans can expect to see their favorite stars showcasing a more polished and modern off-field look — one that reflects the legacy of the club and the luxury of Peuterey.
Stay tuned for the official unveiling of the collection ahead of the 2025/26 season kickoff.
