Dior has officially offered a first glimpse into Jonathan Anderson’s debut collection for the house — and it’s making waves. The French luxury giant has launched a bold teaser campaign fronted by none other than football superstar Kylian Mbappé, hinting at a sharp, tailoring-focused Summer 2026 menswear line.
A New Vision Begins
Anderson, the acclaimed Northern Irish designer best known for revitalizing Loewe under the LVMH umbrella, was recently appointed as Creative Director of Dior. His upcoming debut collection, set to be revealed in a full show on June 27, marks a significant chapter in Dior’s history — making him the first designer since Christian Dior himself to lead across womenswear, menswear, and haute couture.
While much remains under wraps, anticipation is building fast. Dior CEO Delphine Arnault has described the direction as rooted in “the fabulous story of Monsieur Dior and the timeless codes he created.”
Style Meets Sport: Mbappé as the Face of Dior
To preview this pivotal new era, Dior dropped a striking visual campaign with Mbappé — a global icon both on and off the pitch — as the face of the new menswear line.
In the campaign images and cinematic short films, the Paris Saint-Germain forward and longtime Dior ambassador is seen exuding modern elegance in impeccably tailored pieces: a sharp grey suit, a striped shirt with tie, and a timeless black tuxedo, each capturing the essence of Dior’s heritage with a contemporary edge.
Anderson explained his casting choice:
“Kylian is the voice of a generation — an inspiration far beyond the world of sport. These films reveal the charm and charisma that make him the perfect ambassador for this house.”
A Tease of What’s to Come
Though details about the full collection are still under wraps, the Mbappé campaign offers strong clues: Anderson’s Dior will likely spotlight precision tailoring, sleek silhouettes, and modern reimaginings of the brand’s DNA.
The full unveiling of Dior Men’s Summer 2026 will take place during Paris Fashion Week on June 27, a show that is expected to set the tone for men’s luxury fashion going forward.
Stay tuned as Dior steps into a bold new chapter under Anderson’s creative leadership — blending fashion legacy with forward-thinking design, and anchoring it all with cultural icons like Kylian Mbappé.
