On the occasion of his 50th birthday, Curtis “50 Cent” Jackson is giving fans a present of his own — and it comes in the form of explosive entertainment. The hip-hop mogul, producer, and G-Unit boss has officially launched his own action channel on Pluto TV, titled “50 Cent Action”, as part of a new partnership with Lionsgate.
“This is the next big step,” 50 says — and he’s not wrong.
A New Era in Streaming Action
Timed perfectly with his milestone birthday on Sunday, July 6, the launch of 50 Cent Action marks a major move in the Queens native’s ever-expanding media empire. In a statement to Billboard, he shared his excitement:
“I’m excited to bring 50 Cent Action to Pluto TV. Building on the channel’s success, this is the next big step — and launching on my birthday makes it even bigger. I’ve partnered with Lionsgate to deliver nonstop, high-powered entertainment, and now even more fans can watch for free.”
The free streaming channel will feature a curated lineup of cinematic thrillers and action-packed series selected by 50 himself. Think gunfights, street justice, high-stakes plots — and a whole lot of adrenaline.
The Curtis Collection: Where It Begins
To celebrate the launch, 50 Cent Action kicks off with a special Curtis Collection — featuring a marathon of films starring the man himself, including:
- Freelancers
- Righteous Kill
- Fire With Fire
- Set Up
- Blood Out
- Caught in the Crossfire
Whether you’re a diehard G-Unit loyalist or just looking for a dose of gritty, fast-paced cinema, the channel promises round-the-clock action — all available completely free.
Where to Watch
Originally launched in 2013 and now owned by Paramount, Pluto TV is one of the largest free streaming platforms, offering more than 250 channels. In addition to Pluto TV, 50 Cent Action is also accessible on:
- Roku
- LG Channels
- Prime Video
- Sling TV
- DIRECTV
This strategic rollout ensures fans won’t miss a moment — no matter how they stream.
The Hustle Continues
50’s new streaming channel is just the latest in a string of Hollywood moves. Beyond his executive roles behind hits like Power and BMF, he’s gearing up for some high-profile roles on the big screen.
- In the upcoming Street Fighter reboot, 50 will take on the role of Balrog, the powerhouse former boxer who guards the film’s main villain.
- He’ll also star in the slasher-thriller SkillHouse, set for a theatrical release this July.
- And he’s teaming up with director Deon Taylor for the sports crime drama Free Agents.
With 50 Cent Action, Curtis Jackson further cements his place at the intersection of hip-hop and Hollywood. As he turns 50, it’s clear — he’s just getting started.
